Never will we cease to be fascinated by the miraculous power of fashion. Just think of what the essential pieces of the season can do for you. Whether you feel you need the ultimate snug sweater to get through the day, the exact fit and wash for your everyday all day jeans or something more risqué to put yourself out there, we make it our business to tempt you with some of the finest fashion options. Boy, girl, lady or gent, or something in between, This is Not a Shop has got you covered.