Collections

Books

Books

No matter how much we enjoy the benefits of the digital age, the fast access to everything we want to know, that special place in our hearts, and in our homes, for printed matter remains untouched. Successful living today means managing your off-line time. To stay sane in this world just make sure you unplug, curl up and indulge in a good book at regular times. We’ll make sure you are never without want for more!
Brands

Brands

Stop looking for trends, here is your new source of inspiration. This is Not a Shop features time defining brands, carefully curated with you in mind! The art loving, adventurous, free spirited, laid-back and topped with that cherry called style that is 'you'. In our hunt for todays crème de la crème we, the curators, are not only exercising our own taste buds, we also pay tribute to all those magnificently colourful characters from all walks of life whom we encounter every now and then, and sometimes aspire to be…
Fashion

Fashion

Never will we cease to be fascinated by the miraculous power of fashion. Just think of what the essential pieces of the season can do for you. Whether you feel you need the ultimate snug sweater to get through the day, the exact fit and wash for your everyday all day jeans or something more risqué to put yourself out there, we make it our business to tempt you with some of the finest fashion options. Boy, girl, lady or gent, or something in between, This is Not a Shop has got you covered. 
Home

Home

We will help make your home uniquely yours, and leave your guests wondering where you found that perfect item that completes your interior so effortlessly. From Indian inspired cushions, functional mugs, to dashing lamps and scented candles to lifelong statement pieces for your quarters. We got it all covered.